Dual Agency – For or Against?

One of the reasons I first got into Real Estate was after a very unimpressive and somewhat traumatic experience I had when trying to sell my first home.  In the process, I realized two things….customer service and accountability were absolutely critical if one wanted to be successful and every client needs 100% representation.  I won't go into the details of my nightmare but suffice it to say in the end no one was looking out for my best interests.  A commission was made entirely at my expense and I've had a bad taste in my mouth ever since.

Since entering the business, I have devoted my career to dealing with only one side of a transaction.  I don't feel the Dual Agent is doing anything unethical or improper (when it's legal to do so in your state) but I've never seen the benefit of spending so much time, money, and energy to secure both sides of a transaction.  I consider myself a marketing specialist and a facilitator so my objective is to expose my listings to as many potentials buyers as possible – often times this is through their buyer's agent. 

On some occassions I have secured the buyer and have given them the option of working with an agent they are comfortable with, having me refer them to another agent, or suggesting they represent themselves.  If they want to proceed without representation, I offer them the buyer's agents 3% to be used as a discount in sales price or as a seller concession.  My Broker and I are fine with the arrangement as long as the buyer signs a liability waiver and agrees to seek legal counsel when necessary.  My sellers love the flexibility of options and the buyers appreciate the upfront approach. 

Am I alone here?  I know this is a sore subject with many agents and this is not meant to offend – only provoke some intelligent debate and possibly allow me to better see the "other side" of the fence.  There is no right or wrong here and I'm not implying any one way is better than the other.  This is simply what works best for me.

Irene Morales Ward, Northern Virginia Real Estate

About Quantico Homes

Working primarily as a referral agent, my main motivation is to be able to provide you the highest possible level of service as you look to buy or sell your home in the Northern Virginia Real Estate market. You should be so impressed with your service that you will feel compelled to refer me to your family, friends and colleagues. Our time together is always well spent meeting your specific needs because my time and effort is not spent looking endlessly to generate more business. As a Buyer's Agent, the buyer's criteria becomes paramount during the home buying process. Your needs will never be compromised because Dual Agency is not something I participate in. This is a distinguishing characteristic from many in the industry and I stand firm in the belief that no client in a transaction (whether a buyer or a seller) should be without 100% representation. You deserve all the loyalty and attention from an agent who will always have only your best interests in mind. Keeping in mind that Northern Virginia is a highly transient area, I am always privvy to sales reports and market analysis of all the surrounding counties from Alexandria/Arlington to as far south as Richmond County and from east on the Potomac and Rappahannock Rivers to the Shenandoah (and all points in between!). Between the military, corporate, and government relocations, having an agent working to provide you with the latest statistical information and market trends is imperative to a successful sale or purchase. Also, as an e-Pro, finding you homes and communicating that to you becomes increasingly efficient, as does marketing properties for sale. Using exceptional photography for virtual tours, staging all listings, and incorporating "out of the box" methods to generate the largest number of buyer leads while Marketing Your Property For Sale, I can save you time, money and frustration. Start your search for homes at http://www.IreneMoralesWard.com!
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